about us
the studio
Holly Scott, freelance designer based in the picturesque village of Writtle in Essex, just a 30 minute train ride from London Liverpool Street. I work with brands to develop identity, advertise effectively and devise strategic campaigns and digital marketing. For the past six years I've helped brands reach new audiences through print-based communication, website design, editorial content, event design and merchandise.
the concept
The concept is the most essential stage of the design process. Working closely with the client, I gain an understanding of the values, culture and aspirations at the core of the business so that they are reflected in the design outcome. Through a face-to face client meeting, a clear creative brief is developed encapsulating all the core elements of the campaign.
This approach ensures that the outcome of the brief is effectively communicated with the intended audience and ultimately to meet the goals of the project.
the collaboration
From the concept stage, a series of creative options conveying different styles and approaches are presented to the client for initial review. Working hand-in-hand with the client, the creative direction of the project is honed and the style and direction for the final output set. The collaboration is also an opportunity to review messaging to ensure a punchy and effective final outcome is delivered.
the outcome
The outcome is the final mile of the project and the delivery stage. Through continued contact with the customer, proof designs are refined and set to the output media. The outcome explores potential additional support the client may require in the future. The client is assigned all IP’s and collateral.
